Why it matters
The government’s approach to dealing with COVID-19 has meant major upheaval in people’s lives; if brands can understand and address the psychological fallout from that, they should be better placed to help consumers now and in the future.
Takeaways
- The human brain relies on patterns and routines; at this changed time, brands can play a role in helping people adjust to the new normal.
- Behaviours can change quickly, especially if enforced, but attitudes are slower to follow – the new normal may not persist post-lockdown.
- Marketers have normally focused on explicit needs, but now they need to...