GWI Coronavirus Research: Multi-market research, wave two

Explores how concerns are growing for most, how behaviors are changing, and how attitudes towards advertising are twofold as a result of the coronavirus.
  • Levels of concern about coronavirus in one’s own country continue to increase, though China remains an outlier.
  • In most of the 17 countries surveyed, consumers express higher levels of concern about the global situation than about their national one.1 in 4 globally expect the outbreak in their country to last for 6 months or more, but this figure is influenced very heavily by comparatively higher levels of optimism in China and India.
  • In every single one of the 17 countries surveyed, people expect the global situation to take longer to solve than the one in their own country – indicating...

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