Agency: Ogilvy UK
Objectives
Did you know around 75% of the world, including many developing nations, lack a proper system of addressing? Around 4 billion people are invisible and without a reliable way of receiving important mail.
In addition, lack of a proper addressing system is a barrier to growth for developing nations, as they cannot benefit from the increase in mail from e-commerce.
Putting an addressing infrastructure in place normally costs millions of dollars and can take years to accomplish. What3words’ solution enables countries to introduce a system quickly and simply.
Our objective was to start a conversation...