Health data – and how attention to privacy is becoming a differentiator

When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

The digital health revolution has ushered in an era of data-powered insight for patients, thanks to a proliferation of apps, wearables and digital tools.

Undoubtedly, data is a powerful tool for optimising health, but there’s a tension. Namely, the need to surrender personal data, in circumstances that are often confused and opaque. Such tensions are nothing new, but when it comes to health, the data shared is acutely sensitive and potentially, intrusive....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands