The Women's Equality Party: Be brave-ish – how we got the gender pay gap on the agenda

The Women's Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.

Campaign details

Brand: Women's Equality PartyClient: Women's Equality PartyAgency: N/A

Summary

"What's Equal Pay Day?"

"Isn't paying people different amounts for the same job illegal?"

"We've just got more women in administrative jobs."

"There aren't many women with the right credentials and depth of experience - the issues covered are extremely complex."

"Most women don't want the hassle or pressure of sitting on a board."

"We already have one woman on the board, so we are done - it is someone else's turn."1

This is what we were up against. In a climate of...

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