Why it matters
While many in China are still coming to terms with the devastation that COVID-19 has wrought, they will look back with a sense of pride at how the situation has been handled. Brand marketers will need to effectively tap into this emerging zeitgeist as a more digital-centric and minimalist lifestyle becomes the norm.
Takeaways
- Brands looking to address bigger issues would do well to see how they can help Chinese consumers to reach their holistic wellness goals.
- Be connected now so you can be prepared for the rebound when it comes.
- Livestreaming has proven effective but it’s...