What we know about smart devices and the Internet of Things

Summarises knowledge and offers guidance and reading on smart devices and the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

The Internet of Things (IoT) is a growing set of technologies, based on the increasing reach of smart devices that can share data via an internet connection, that have implications for businesses and consumers. It is predicted to have a seismic impact on aspects of society including healthcare, transportation, shopping and energy, as well as marketing strategies. It promises convenience but, given its foundation is built on access to consumer data, privacy concerns must be addressed if trust is to be achieved.

Definition

A smart device is an electronic device, that can connect, share and interact with its user and other...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands