Google Cloud: Know What Your Data Knows

Google Cloud, a tech service, used the NCAA basketball tournament to display the value the brand offers to IT decision makers in Fortune 500 companies in the US.

Campaign details

Advertiser: GoogleBrand: Google CloudAgency: Eleven San FranciscoCountry: United States

Objectives

Commerical Objectives

The most important commercial objectives for this campaign were to gain traction and boost consideration for Google Cloud among IT decision makers at Fortune 500 companies. Instrumental to this was seeing a rise in the perception of Google Cloud as being enterprise ready and as a leader in machine learning and artificial intelligence. Interviews with CIOs constantly surfaced a perception that "Google is just not serious about enterprise customers."1

While Google is one of the world's most iconic...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands