Executive summary
The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who would benefit from the knowledge in their working lives. Anyone involved in the creation of reports, presentations or communications for insight projects will learn from this study. Anyone who uses the advice it contains will improve the impact of their research and insights.
As...