Beyond the magic banner: Google taps AI to sell AI

Google needed an ad unit to showcase the capability of its Google Home device by understanding content on a publisher’s page.

Google is into Artificial Intelligence. This much we know. The search, advertising, and tech company has been working in the space for a while, with significant research capabilities, a cloud-computing platform and a digital assistant that is a front-and-centre feature of its flagship Pixel series of phones as well as its voice-activated speaker, the Google Home. Now it is using AI to advertise its AI.

In June of last year, such was the company’s focus on AI, and such was the company’s market-changing size, that CEO Sundar Pichai published Google’s AI principles. Within them, he noted that AIs...

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