Biases, blinkers and the power of symbols: Brainy Bar 5

Behavioural economics has been a gift to anybody seeking to nudge behaviours but, crucially, it is not without its limitations.

When the audience arrived at the fifth Brainy Bar event in London, the building was closed off due to reports of a fire. Was this a test? Cristina de Balanzo, Main Nut and founder of Walnut, host of the event, thanked attendees for their part in this little experiment. The audience was eager to know more.

The science of behaviour has gained prominence in recent years, with behavioural economics exerting intellectual influence on both academia and industry. Balanzo argued that it is the most significant intellectual development of the last 50 years.

By now, most people are aware of some...

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