Can influencers really boost your business?

Influencers are becoming increasingly important for brands as they offer potentially the same reach as traditional channels and elicit a level of trust that standard advertising does not.

From promoting your products to building your brand followers, leveraging the power of influencers throws up several questions for marketers. How do influencers operate? Who do they work with? How can you build relationships with them? And what are the risks involved in using them?

At the Tug Life strand of London Tech Week (London, June 2018), Emily Knox, Head of Content and Social at Tug Agency, provided some background as to why influencers are increasingly important, the first being eyeballs, impressions and video views. “Increasingly, influencers can compete with some of the biggest media properties in the UK...

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