Dove’s “Campaign for Real Beauty” has consistently aimed to tackle outmoded beauty stereotypes in advertising and media since it launched in 2004.
The Unilever-owned line of haircare-to-skincare goods further identified an opportunity to forward this agenda with the “Project #ShowUs” campaign unveiled in March 2019. And a partnership with Getty Images – the photo and video resource regularly used by advertisers and media companies looking for still and moving images – delivered a content library that embodies a truly inclusive view of femininity and beauty.
“We’ve always been committed to...