Samsung: Galaxy Apps

Samsung, a technology company, informed users of its Galaxy Apps store and was able to increase revenue through segmenting its audiences and targeting each segment with its own specific mobile ads.

Campaign details

Brand: SamsungLead Agency: Moburst

Strategy

Objective

On each Samsung mobile device, there is a store known as the Galaxy Apps store. Like the Google Play store, and Apple's App Store, this is a store that allows you to access a significant amount of apps. Many of the apps are Made exclusively for Samsung devices and offer unique promotions. The store also focuses on personalization and has a Fonts and Themes section that allows you to customize your Samsung Device to your liking.

The strategic objective was threefold. Raise brand awareness, increase engagement with monthly active...

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