Campaign details
Brand: SamsungLead Agency: Moburst
Strategy
Objective
On each Samsung mobile device, there is a store known as the Galaxy Apps store. Like the Google Play store, and Apple's App Store, this is a store that allows you to access a significant amount of apps. Many of the apps are Made exclusively for Samsung devices and offer unique promotions. The store also focuses on personalization and has a Fonts and Themes section that allows you to customize your Samsung Device to your liking.
The strategic objective was threefold. Raise brand awareness, increase engagement with monthly active...