Campaign details
Brand: parodontaxAdvertiser: GSKAgency: Grey London
Introduction
How do you get big when you are small, and do it profitably?
parodontax is a brand doing that across 40 markets.
A single universal behavioural insight has unlocked two drivers:
- audience expansion: motivating a larger but disinterested audience to act on a developing health problem;
- efficient deployment: rising above culture to create one global idea and set of assets, money was focused on spend and share of voice
And the...