Brief Description of Assignment:
With the appointment of new CEO, Brian Niccol, a new leadership team, modernized corporate goals and renewed energy for the future of Chipotle, the brand's External Communications Team entered the last year of the decade with a clear vision to execute. The team's goals were to drive awareness for Chipotle's purpose of cultivating a better world, increase brand visibility and grow consumer trust through positive press coverage,executive visibility and securing third party recognition via awards.
From employees and investors, to customers and media, a pro-active reputation management campaign went into action. Leveraging third party credibility and...