Campaign details
Brand: NeutrogenaBrand owner: Johnson & JohnsonLead agency: J3Contributing agencies: J3 Studios, CadreonCountry: ArgentinaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Outdoor, Point-of-purchase, in-store, Programmatic display, Social mediaBudget: 500k - 1 million
Executive summary
Skincare brand Neutrogena had planned within its launch calendar for 2018 to expand its portfolio of Neutrogena Hydro Boost, its 'hero' platform of the line of moisturising facial creams containing hyaluronic acid. The launch was already set for Q1 2018, taking advantage of the fact that the portfolio had...