Global Ad Trends: Three Themes from 2019

This report summarises the latest research from WARC's Data platform, with a focus on the three key themes from 2019, drawn from an analysis of client readership over the year. These are: 
  • Privacy and brand safety in a programmatic world, changing consumer sentiment towards data use and the perceived failure of programmatic ad buying to live up to its potential.
  • The social slowdown, potentially a signifier of a changing of the guard as younger consumers now favour TikTok over Facebook and Twitter, and distrust in social media companies and influencers rises.
  • The ad potential for gaming and podcasts, as almost one in three 16-24 year-olds now watches a gaming livestream each month, and podcast ad investment is set to double to $1.6bn by 2022....

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