COVID-19 continues the slowdown in social advertising

An overview of social advertising revenue and user activity since Q1 2018 and during the novel coronavirus (COVID-19) outbreak.

The novel coronavirus (COVID-19) outbreak has pulled growth in social advertising revenue further down, according to company reports. Three major global social platforms saw advertising revenue growth reach a new low in the first quarter of 2020. While some of this easing is organic, the global outbreak was cited by all as a cause slowing business performance.

Twitter saw advertising revenue rise by just 0.4% year-on-year in Q1 2020, down from growth of 21.4% two years earlier. Facebook advertising growth has also eased, up 17.0% in Q1 2020 compared to 50.1% in Q1 2018. Europe saw the slowest growth...

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