The novel coronavirus (COVID-19) outbreak has pulled growth in social advertising revenue further down, according to company reports. Three major global social platforms saw advertising revenue growth reach a new low in the first quarter of 2020. While some of this easing is organic, the global outbreak was cited by all as a cause slowing business performance.
Twitter saw advertising revenue rise by just 0.4% year-on-year in Q1 2020, down from growth of 21.4% two years earlier. Facebook advertising growth has also eased, up 17.0% in Q1 2020 compared to 50.1% in Q1 2018. Europe saw the slowest growth...