Over-65s to drive American e-commerce growth

An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.

Nearly half (45.7%) of Americans aged 65 and over say they plan to shop online more in the next month, according to data from Savanta analysed by WARC Data. This is the largest share among all age groups during wave four of the twice-weekly survey, contacted in the middle of April.

Consumers aged between 55 and 64 also show a strong interest in shopping online in the coming month, with half of this group (48.9%) planning more e-commerce activity during the third wave. Those aged 45–54 follow the trend of the 65+ group, at more than two-fifths (43.1%) in wave...

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