Two-thirds of print newspapers and news magazines have some form of digital paywall, according to the latest research from the Reuters Institute for the Study of Journalism. Across six European countries and the US, 66.9% of newsbrands currently have a paywall on their website. This is up from 64.1% in 2017.
Paywalls are most popular in France, where nearly all (95.2%) of newsbrands have one. However, most of these are 'freemium' models where only premium content has to be paid for. Paywalls are becoming increasingly popular in the US, up from 55.2% in 2017 to above two-thirds (69.0%), following notable...