2020 and beyond: What the future holds for Amazon

Amazon is likely to put a focus on last mile delivery, tech-based offline retail and disrupting the travel category as it seeks e-commerce market dominance.

Here at Edge, predicting Amazon's next moves is a big part of our job. But the complex and subtle forces applied by competing channels, supply chains, regulations and consumer interests – each of these factors subject to rapid and surprising changes – makes prediction a broad and long-term game. So to inform brand manufacturers and other stakeholders, we're not going to limit ourselves to Amazon's short term goals. Instead, we're going to break our predictions out by distance: what's a hand's breadth away, what's 10k feet away and what's 40k feet away.

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Insights Team
Bray Leino

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