The prospect of GDPR (General Data Protection Regulation) ahead of its introduction in May 2018 created a fair share of worry, even fear, in the marketing community. Now things have settled down, however, it’s clear that this and other new data regulation in markets as diverse as Australia and Brazil is forcing people to be good marketers and avoid lazy practices that could get them into trouble.
An era of new regulations: GDPR and CCPA
In the US, marketers are closely monitoring the impact of new legislation in the shape of the California Consumer Privacy Act (CCPA), which went...