How to recoup lost COVID-19 business — it’s all about speed

The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.

Why it matters

China's hard-hit Wuhan reported no new coronavirus cases for the first time this week when just last month, the city was still overwhelmed with thousands of new cases of coronavirus each day. Bouncing-back stories from China are sought after by companies outside the mainland, wanting to have a glimpse into their own futures.

Takeaways

  • Be quick in locking in premium media resources for the post-outbreak period. Give your media agency some bandwidth and leeway beyond standard formats and requirements to reserve and book premium resources on your behalf, as speed to market delivers impact. 

  • Look for opportunity...

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Insights Team
Bray Leino

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