Speed Read: System1 – Unlocking Profitable Growth

This book by John Kearon, Orlando Wood and Tom Ewing builds on Daniel Kahneman’s work about System 1 and System 2 thinking to show how it can be applied to drive profitable growth.

System1 – Unlocking Proftable Growth, by John Kearon, Orlando Wood and Tom Ewing, builds on Daniel Kahneman's seminal work by showing how it can be applied to drive proftable growth and bridges the chasm between consumer research and creative development.

Most of our decisions are instinctive and fast (categorised as System 1), while only a few are slow and considered (System 2). Conventional wisdom wrongly suggests that persuasion (which falls under System 2) drives consumer choice-making. This book argues for a System 1 world, which changes everything for marketers.

Central ideas and arguments

The book uses decision-making heuristics to...

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