Data may be the new oil ruling the marketing world, but it is also the new oil spill.
In the past two years, we have seen a lot of changes in the data privacy field since the EU General Data Protection Regulation (GDPR) was enshrined in law, and China is no stranger to a tidal shift in public opinion about privacy after blatant data breaches gained widespread attention.
Since authorities in the mainland have not yet formed a consensus on how to protect consumer privacy, brands of all sizes are maintaining both a chronology of—and an open mind to—cybersecurity incidents,...