The evolution of retail: A Nielsen Ad Intel Insight Report

The demise of the high street has been widely reported in the media in recent years but ‘the death of the high street’, doesn’t quite capture the situation accurately.
  • Undoubtedly the high street is going through a difficult period of change – but the shop environment is still important, with 40% of consumers visiting a physical store for information on products before purchasing online.
  • In advertising, we see retailers attempting to capitalise on both e-commerce and physical commerce, using tactics such as incentivising shopping in-store, seasonal promotions and creating a link between the online and offline shopping experience.
  • Brands are also incorporating digitalisation in-store, using technology rooted in augmented reality (AR) to help provide a seamless and convenient shopping experience.
  • The UK retail landscape is undergoing massive change, which...

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