The Media Landscape

GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
  • In GroupM’s top 15 markets as defined by total billings, Google and Facebook represent 19% of the total – Google is the largest supplier to our clients and Facebook is fourth, with the pair separated by The Walt Disney Company and Comcast.
  • In audio, iHeartMedia is one and a half times bigger than Spotify, but for context the two together are smaller than just Bell Media in Canada and much smaller than JCDecaux.
  • These are dangerous days for advertisers – the simple truth is that Google and Facebook on the one hand and Netflix on the other have structurally undermined...

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Bray Leino

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