Shopper marketing: Purchase journeys, behaviours and pre-triggers

In this webinar, Jonathan Dodd (Chief Strategy Officer, Geometry Global), Matt Robins (EMEA Planning Director, Geometry Global) and Richard Bradford (Group Strategy Director, MEC UK) discuss how brands should be communicating with consumers at key moments in the path to purchase.

Presented by:

Jonathan Dodd (Chief Strategy Officer, Geometry Global)

Matt Robins (EMEA Planning Director, Geometry Global)

Richard Bradford (Group Strategy Director, MEC UK)

Related content

  • Topic page: Shopper insight
  • What we know about consumer decision making
  • How purchase decisions are made by category...

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