AI’s role in frequency capping

Discusses two different types of frequency capping, manual capping and AI-assisted capping, and how best to implement them into your marketing strategy.

Frequency: How much is too much?

This article is part of a series of articles on frequency. Read more.

Need to know

  • Many advertisers will use manual frequency caps as a strategy to avoid banner fatigue – because if your audience sees an ad too many times, they’ll tune it out completely
  • While manual frequency capping can help avoid banner fatigue as well as save advertisers’ marketing budget, it can impede on impression conversions
  • Sizmek recommends eliminating manual capping in favor of AI-assisted capping which offers one-to-one targeting, dynamic creative optimization and frequency by user (as opposed to...

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