Context’s role in advertising engagement
This article is part of a series of articles on context’s role in advertising engagement. Read more.
What's the point of paying for your ads to appear in a 'quality environment'? Currently, many advertisers seem to care more about targeting the right audience than placing ads in the right context. And who is to blame them? Does it really matter where people see your ads, so long as the right people see them?
Our research suggests that context is a key determinant of success – and is currently significantly undervalued. Ads on some...