How we can fix the distraction economy

This article argues that it is time to capture quality attention, measure and trade it fairly, and then fill it with content that is entertaining, engaging, educational and enticing.

Capturing attention in the attention deficit economy

This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.

We live in an attention economy, where a large part of our economy and society is underpinned by the practice of capturing and trading attention for the benefits of commerce. Essentially, if someone can earn your attention, they can sell it to someone who wants your attention.

We often lose sight of this, but as Howard Gossage puts it, "When advertising talks about the audience, it doesn't mean its audience, it means...

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