This year, GlobalWebIndex will interview over 350,000 internet users aged 16-64 across 40 markets to understand the online behaviours of digital consumers. During the Q3 2016 wave of research, GWI surveyed 24,682 Cinema Goers - defined here as those internet users aged 16-64 who say they visit the cinema at least once a month - to examine their advertising engagement, attitudes towards brands, media consumption and social media usage. Here we present some key numbers from this research.
Who are the most enthusiastic cinema goers?
% of internet users who are visiting the cinema at least once a month