Mythbuster: Advertising is a risky investment

This article discusses the concept of risking failure in advertising.

Mythbuster: Advertising is a risky investment

Les Binet and Sarah Carteradam&eveDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that advertising is a risky investment.

Last week we played host to advertising guru Paul Feldwick, who came into the agency to discuss his latest book. During questions afterwards, a planner raised his hand. "Failure often teaches us more than success, so looking back, which campaign was your biggest failure?" he asked.

Paul thought for a bit, then replied that it was actually hard to think...

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