Partnering for growth: Admap summary deck

Provides new thinking and best practice on partnering for growth from Admap.
  • Brand partnerships are a savvy strategy for marketers looking for growth – 76% of companies agree that partnerships are key to delivering their revenue goals.
  • Real collaboration can lead to innovation and new business opportunities – these partnerships stretch beyond the confines of the two organisations.
  • Partnerships are creating a new genre of advertising and can empower brands to communicate in new ways and give them credibility to talk about social and environmental issues with consumers.
  • However, beware partnerships with misaligned values, poorly defined agreements, lack of trust and poor execution, as when they fail it’s a costly brand reputation...

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