Sports partnerships and the continuing power of live

Four ways in which a brand can activate a sports sponsorship through paid media.

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

In 2019, spend on global sports sponsorship was set to reach £35bn and predicted to increase by 6% on average year-on-year, hitting £48bn by 2024. So how can brands ensure they maximise their investment and be at the heart of the action?

At a glance

It’s common knowledge that media consumption is significantly changing. Across all types of content – whether it’s drama, entertainment, movies or sport – viewers are more in...

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