Campaign details
Agency: Vizeum / The Story LabAdvertiser: Vodka CruiserCategory: X. Media Led Idea
Executive Summary
The challenge was big - get a generation (the notorious millennials at that) to connect with a legacy brand that held the stigma of 'uncool / too young for me' to now be perceived as 'a brand I'd like to be seen with'.
Our answer, VCTV - a category first innovation at the intersection of creativity and digital smarts. A fast and funny chat show streamed weekly on Facebook LIVE. We took the platform into unexplored territory, changing its...