Ally: Moguls in the Making

Ally Bank, a banking brand, increased diversity in its workforce in the US by partnering with celebrity Big Sean to create a competition at historically black colleges and universities that offered winners an internship at the bank.

Campaign Summary

Ally partnered with Sean "Big Sean" Anderson, with the goal of creating something meaningful that would help elevate our shared hometown of Detroit and both brands.

Sean wanted to advance the mission of his Sean Anderson Foundation and use what he's learned as an entrepreneur to help these students. Ally wanted to promote economic mobility and to build a campaign that would create a pipeline of diverse talent into our employee-base.

Ally created Moguls in the Making: an entrepreneurship competition in Detroit for students at historically black colleges and universities (HBCUs), and the winning team would receive internships...

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