Almosafer: As far as we go

Almosafer, a travel platform, reversed declining market share through an emotive Ramadan film in Saudi Arabia.

Campaign Summary

The world today is more divided that it has ever been. Even during Ramadan, a time of year that preaches humility, openness, togetherness, understanding and compassion, the world, in itself, doesn't seize to put down its divides. It often remains a world of "us" vs "them". Muslims celebrate Ramadan. The world doesn't.

In Ramadan 2019, Almosafer, an online travel platform in and from Saudi Arabia, brought its purpose of 'travel opens new doors for you' to life and made the generosity and inclusivity of Ramadan travel, representing what Ramadan is all about: living together, harmoniously, side-byside as different...

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