Mawbima National Newspaper: COVER RACISM

This case study shows how Mawbima, one of Sri Lanka's most important national newspapers, saw an opportunity at the Sinhala and Tamil New Year – a festival of equal significance to both majority Sinhalese and Tamils – to bring them together by creating a unique plate covering that encouraged sharing amongst the two races.

Mawbima National Newspaper: COVER RACISM

As a result of a 26 year-long war, Sri Lanka - a multi-racial society - is still emotionally scarred. With the aim of changing this situation, Mawbima, one of Sri Lanka's most important national newspapers saw an opportunity on the Sinhala and Tamil New Year - a festival of equal significance to both majority Sinhalese and Tamils -to bring them together by creating a unique and non-traditional execution piece which was in the form of a plate covering that encouraged the habit of sharing amongst the two races and with it helped build unity amongst...

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