Campaign Summary
How do you reach youths in their darkest hours when they are shutting the world out? How do you turn a source of their despair and anxiety into a place of hope? This is how the Samaritans of Singapore (SOS) turned Instagram into a 'hope bank', bringing conversations about teenage suicides out of the dark and into the light - successfully guiding troubled teens back on the road to recovery.
Marketing Context
In Singapore, suicide continues to be the leading cause of death for youths - for every 10 young people who died from external causes in 2018,...