TURKCELL: LIFECELL Super Clear Image campaign

Lifecell, a mobile network company, created a film that shows the only thing necessary for people with super clear demands in Turkey is more internet, which it provides.

Campaign Summary

We designed a campaign to emphasize that Lifecell, the newest player who entered the market with the endless world of internet claim, understands users who have new generation needs and creates tailored solutions for them.

Marketing Context

Like everything else, the consumers were changing rapidly. They no longer defined themselves by a single characteristic. As a result of their increasing YouTube usage, the number of '/' signs on their Instagram posts were also steadily increasing. Today, we were literally facing a Slash Generation. These people were perceived as very complicated individuals by others. So, we decided to make...

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