Acting on principles: The WFA’s Global Media Charter and where advertisers’ collective leverage can make the most difference

John Nardone

Lays out eight principles for partnership in the digital media advertising ecosystems, articulating the top problems online advertisers face today.

The World Federation of Advertiser's Global Media Charter lays out eight "principles for partnership in the digital media advertising ecosystem." The list is a solid articulation of the top problems online advertisers face today.

It is a daunting list, but many of the issues on it can be addressed both as a matter of cost and strategy by individual brands. Others can only be addressed collectively, as an industry.

To effect real change, marketers would be wise to prioritize the WFA's list based on the issues that require an industry-wide approach. With that in mind, here is a...

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