Diesel is dead, long live Diesel

Diesel, the high-end clothing brand, used the online hate the brand was receiving to fuel its latest fashion collection in the US.

Campaign details

Brand: Diesel ClothingClient: Diesel ClothingAgency: Publicis Italy

Summary

DIESEL IS DEAD, NOT COOL ANYMORE AND SELLS OVERPRICED SHIT. MOST OF THE TIMES IT'S A JOKE AND WHAT THE FUCK ARE YOU DOING DIESEL, YOU SUCK! Real hate comments Diesel received online.

But it's fine, everybody gets it. And just like everyone else, we could've just hidden it, ignored it, pretended it's not there and carried on.

Right?

Nah.

We took all the hate we got and shared it for the world to see. Because Diesel believes that the more hate you wear, the less you care....

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