HS Awareness: Making the invisible visible

AbbVie, a biopharmaceutical company, launched a campaign to increase awareness of hidradenitis suppurativa globally, which blended a sufferer into a bespoke wallpaper, distributed across print and digital.

Campaign details

Brand: Hidradenitis Suppurativa Trust / Abbvie PharmaceuticalsClient: Hidradenitis Suppurativa Trust / Abbvie PharmaceuticalsAgency: Bartle Bogle Hegarty

Summary

This is case study about something which has the power to ruin someone's life, and how we helped to overcome it.

It's about something which was invisible yet insidious, and how we brought it into the light.

It's about how we shunned typical tactics to take the road less trodden; and in doing so, managed to cut through with an audience who are typically impossible to reach.

It's about the power of a unique creative strategy...

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