Samsung: Foorways – how samsung recruited the most lovable idiot to sell its smartest home

Samsung, a multinational conglomerate, promoted its Samsung Smart Home products by creating an augmented reality campaign that put Samsung products in the home of a well-loved entertainment series, Family Guy.

Campaign details

Brand: SamsungClient: SamsungAgency: Bartle Bogle Hegarty

Executive Summary: bursting the tech bubble

If you're in the minority of people who love tech, then we'd highly recommend that you goto one of the big technology trade shows that happen around the world each year. You'd love it.

If however, you're in the majority who don't really care about technology, then you really shouldn't bother.

These events consist of tech companies attempting to out-tech each other. It takes an expert to understand an expert.

Samsung could only grow their leadership of the booming'Connected Home'market if...

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