Campaign details
Brand: Department for Education Client: Department for Education Agency: Havas London
Teaching: Lessons For Life
This is a paper about the lessons learned when we took on the challenge of transforming teacher recruitment.
In 2018, the DfE faced a 5 year downward trend in teacher recruitment and a rapidly growing student population. A social stigma was mounting, and teachers were leaving the profession.
This wasn't just a recruitment problem, it was a reputation problem.
To revitalise the brand of Teaching, we needed to give it back status and respect. To do this, we would need...