Author: James Champ |
Yellow Pages: Talking Pages
THE ADVERTISING BRIEF
Increase the number of calls to the service.
Talking Pages is a national 24hour telephone information service operating on the Freefone number 0800 600 900. The service consists of a database of paid advertisers and the Yellow Pages free entry database. A caller will ask for, say, a French restaurant in West London, and will be offered information on up to three restaurants.
Although Talking Pages' revenue comes from advertisers calls are vital, for what business will advertise in an information service which nobody uses? More calls mean a...