Brands and influencers: A guide to the perfect partnership

Advice on how to work with influencers to deliver consumer engagement both during and after the COVID-19 pandemic.

The COVID-19 crisis is hitting budgets hard and brands are re-evaluating their digital marketing. With production shutting up shop, partnering with influencers is a smart alternative for advertisers wanting to cut through.

Influencers can help brands to stand out at a time when publishers are pushing more social content than ever to meet audience demand. Since the lockdown, traffic on social platforms such as TikTok has grown exponentially, and so too have sponsorship opportunities for advertisers. Instagram’s standalone video app IGTV, for example, has experienced rapid growth in recent weeks, with Hershey now sponsoring ‘#Cooking Together’, a Delish.com live IGTV...

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