- Factors that contributed to faster recovery are: more reliance on online customer communities rather than in-store interactions or experiential marketing; a digitally-optimised ecosystem ensuring that every touchpoint is available to be actioned online; a clear marketing process of accountability due to streamlined creative, production, and approval measures; innovative products and services have contributed to revenue during difficult times, from customized menus to contactless solutions.
- Brands like Starbucks, Yum, and Apple that acted quickly to fill gaps in the market gained new customers and strengthened existing relationships....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.